To launch their 2021 GTS Bib shorts, Assos commissioned Bolder to create a dramatic and atmospheric set of campaign assets.
A full product launch film along with print and social imagery were created. The campaign, titled 'Not Made. Evolved' involved a product shoot focussing on the engineered fit and high-end materials used in the shorts, which were then integrated with CGI elements, developed to enhance their technical story. 3D scans, fabric simulations, advanced texture development and bespoke liquid dynamics come together to present an intriguing and sophisticated motion graphics sequence and striking visual images.
Credits:
Client - Assos Of Switzerland
Production - Bolder Creative
Producer/Account Director - Sophia Lengui
CGI & Post Production - Bolder Creative
Agency - Identity Design
Bolder Director - David Farquharson
Additional Houdini Sims - Luca Viola & The Dink
Shoot Director - Kenny McCraken
Shoot DoP - Jonathan Nicol
Campaign Edit Sound Design - Jake Wittlin
Directors Cut Audio - Itel Tek: Beyond Sight
